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Increase Website Ranking and Generate More Traffic

Posted On: September 09, 2014

HOW TO INCREASE YOUR WEBSITE’S RANKING AND GENERATE MORE TRAFFIC.

Quality Content – Google has a very watchful eye regarding duplicate content. Don’t copy whole content from other websites, it’s going to affect your SEO rankings.

Engage Your Reader - Create descriptive and interesting articles. Capturing your audience’s attention will entice them to stay on your page, share your content and return back to your site.

Title Tags – Search engines give significant weight to title tags. Make sure your title is relevant to the page content. Try to use 65 characters or less and one or more of your keywords, but not too many.

Keyword Density Ratio – Avoid Google Algorithm penalties by maintaining your keyword density safely. Not enough keywords are unclear to the search engines regarding what the page is about and too many keywords looks like you are trying to spam.

First Paragraph – Positioning your keywords is important. Place your keywords in the first and last paragraph; it’s more likely to catch the eye of search engines.

Image optimization – Compress website images to ensure your site loading quickly. Use keywords when naming image files. Also use “alt” tags to describe the image and place keywords in the description.

Call Webdugout today for a free SEO audit. 

Webdugout (631)761-7600

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The Key Ingredients to Launching a Successful Website

Posted On: June 17, 2014

The Key Ingredients to Launching a Successful Website

What makes a website great? It’s all about the user experience. Think about the kinds of sites that you enjoy visiting. What makes you come back again and again? Apply those features to the site you want to create for your own business and you’re sure to hit a home run.

1) Appearance

 This is by far the most important element of launching an effective website. If you’re promoting your business, you need an attractive platform on which to sell your services.

 In our experience, less is more. Try to avoid pages that are too “busy” and text heavy. Instead, opt for a feeling of space with paragraphs that are short and well-aligned. Keep tabs and headers to a minimum as best you can; 5 or 6 tabs usually do the trick.

 Most importantly, come up with eye-catching visuals to draw in your users. It’s easier to peruse images than to go through long blocks of text any day. Pictures are worth 1000 words, especially when they’re on a website.

 2) Content

 So how will you fill these pages? As we mentioned previously, less is more, so try to keep the language on your site as snappy and conversational as you can. People have shrinking attention spans these days so try to condense as much information you can into smoothly flowing copy.

 Think about the key messages you want to deliver to your audiences:

 What specific kinds of services are you selling?

  • What makes you stand out from your competition?
  • How will clients benefit from your expertise?

 Organize your tabs and pages so that you can promote each service individually. That way, the reader can easily digest the information, rather than reading too much at once.

 Of course, be sure to create an About page that succinctly sums up everything you bring to the plate.

 Testimonials are a great way to plug your services without feeling like you have to pat yourself on the back. Let your clients speak for themselves to exhibit the excellent work you do. And in their words of praise, be sure to include the positive end results they experienced as a result of working with you.

 Always have a Contact page on your website so people can get in touch with you easily. Make sure your contact information is visible on every page, even it’s a simple email address or a mobile phone number.

 If you have a Facebook page or a Twitter or Instagram account, include those links on your home page so people can connect with you on social media.

3) Functionality & Usability

 Again, you want your website visitors to have a favorable user experience. Functionality and usability play a large part.

 Think about what you want to accomplish with your website. Will you be selling a product? A live event? Perhaps you want to create a “shopping cart” or enable PayPal services. In the case of making requests, such as a hotel reservation, the creation of an online form might be in order. Contact forms are a popular feature on websites since they allow users to provide their own contact information, as well include any additional feedback/questions they have.

 These days, users expect interactivity and two-way communication. Activating a comments section on articles or blog posts is a great way to converse with your readers and build more traffic.

 As for usability, it is important to have seamless navigation on your website. Organizing tabs/headers (as previously mentioned) is an effective way to keep your site structured. You’ll also want to make sure readers can link back to each individual page for easy reference. The more organized your content, the better accessibility you can offer to your readers. Make sure information is easy to find; including a search function on your site is extremely helpful.

 4) Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an essential part of designing a great website because the right metadata will help people find your business on search engines such as Google and Bing. At Webdugout, we work with our clients to help them include relevant information and descriptions to make their business easy to locate online – and more importantly – place them at the top of search results. Displayed content and back-end coding will always remain readable and relevant on search engines.

Call Webdugout today at (631 )761-7600 for a free website evaluation.

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2014 Top Mistakes To Avoid When Designing A Website

Posted On: June 02, 2014

Top Mistakes to Avoid When Designing a Website

 1)   Mystery Meat” Navigation - We’ve said it before, and we’re going to say it again. When you’re designing a website, you must stick to simple navigation. Visitors must be able to find everything they need with an easy-to-use, obvious navigational bar.  People love to be spoon-fed information so make sure your tab titles are as straightforward as possible.

2)   A Cluttered Home Page – When visitors come to your site, you want them to feel welcome and stay there. To accomplish that, you need to create a spacious home page with just the right amount of information to keep them flipping the page. Don’t overdo it with too many details or photos; that’s what the individual web pages are for.

3)   Website Has an Unclear Purpose – What do you want visitors to get out of your site? Are you promoting yourself? Your business? Multiple services? Are you an informational resource? Define your purpose, encourage a call to action wherever necessary, and establish what you have to offer to your customers right off the bat.

4)   Unorganized Content Layout – A clean look and feel and easy navigation is certainly essential, but you have to make sure the content is organized and makes sense to the reader. How your content is structured will determine if your website (and business) is a success or a failure.  To hold a reader’s attention, the content has to flow, remain succinct, and contain enough points out interest for people to scan information relevant to their needs.

5)   Old or Outdated Content – You launch your website. All is well. You’re done, right? Not by a long shot. Once you create a website, you have to continue to feed the beast. Updating your site with fresh content every few weeks will keep people coming back. Changes can be quick and simple – you can update a photo, replace a testimonial, jazz up a few lines of text. Anything that let’s your users know that you’re making an effort to keep your content up-to-date. And if you don’t, you run the risk of some of your information becoming stale and outdated.  

6)    Over-glitzing – Many times, people will aim for the flash to keep people on a web page. Sure, catchy designs are a plus, but frankly, we’d prefer informational, accessible content to glitz and theme music any day. Remember, less is more, and always keep in mind the reasons why people are visiting your website. They don’t really want a song and dance; they’re there because they require information of some sort. While some may think your site looks good, they won’t necessarily remember what your service or product is all about.

7)   Going Live Without Testing – This is a big no-no in the web world. It’s like starting the baseball season without any spring training. You have to warm up. Therefore, before launching any site, it is critical to test it out first:

  • Is the navigation working?
  • Are your links correct?
  • Are the photos/videos loading quickly enough?
  • Will your readers encounter any Flash issues?
  • Will your website function properly on a mobile device?

In short, make sure your car is working properly before it leaves the shop – pilot it to a few test users and have them offer feedback on what is and isn’t working. That will resolve any initial problems and help you secure a successful launch. 

Call Webdugout today at (631)761-7600 for a free website evaluation.  We will carefully analyze your website and provide you with valuable information. 

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The Ease Of Webdugout's User-Friendly Content Management Systems

Posted On: May 27, 2014

The Ease of Webdugout’s User-Friendly Content Management Systems

Remember the old days when having a company website was an intricate process? Every piece of content that needed uploading had go to go through your vendor who was already charging an arm and a leg to create the site anyway.

At Webdugout, we make maintenance as seamless as possible for our clients. Not only do we design the websites from scratch, we offer free, personalized training on how to edit/update the sites.

That’s the appeal of user-friendly content management systems (CMS). You don’t have to be a web expert to regularly update content. Webdugout’s “V5” CMS is a DIY editing tool that is included with the custom websites we create.

So what’s the appeal of these simple systems? Users are able to control their own content. If they want to make a change to keep their site “fresh”, they can do that quickly and easily including:

  • Changing words
  • Adding/deleting photos
  • Updating fonts
  • Revising the design or creating a new one from scratch (if desired)

Becoming your own webmaster is not only convenient, it’s cost-effective, which is an important factor for small businesses with tight budgets. Judging by the positive feedback from our own clients, DIY CMS is definitely a trend that we’ll all continue to see.

Click here http://www.webdugout.com/content-management-system  for more details about our Content Management Systems.

Call Webdugout today at (631)761-7600 for a free consultation.

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5 Email Marketing Tips for Small Businesses

Posted On: April 28, 2014

5 Email Marketing Tips for Small Businesses

Email marketing is an effective, inexpensive way to reach your customers. Done right, it can become your most valuable tool to keep people informed about your latest products or services.

So how do you go about launching a strategic plan without over-flooding your customers’ inboxes?

Here are 5 helpful tips to get you started.

1.     Make subscribing easy – This usually entails a simple icon on your home page that people can click on. Once users access the form, the information requested should be as minimal as possible to accommodate shrinking attention spans. An email address, username and password should nicely do the trick. And if you’re seeking additional personal information, try to only stick to the basics such as job title and company name.

2.     Inform subscriber what to expect – If you’re offering multiple products/services, try to list each one in detail as succinctly as possible on your signup form. Whether they’re coupons, daily deals or a weekly newsletter, make sure the descriptions are clear so customers can choose the right option for them.  Simply put, people can decide whether or not they want to subscribe.

3.     Scannable is best – No matter what the profession, everyone experiences email overload. Therefore, your marketing email may go unread, or worse, wind up in the trash. To get that message opened, think of a catchy subject line to attract people’s attention. Once they’re “in”, make sure the content is broken up into short paragraphs so the email is scannable and reader-friendly. Less is more, especially when it comes to email.

4.     Send people the content they want – You’ve seen what your readers have signed up for in their contact forms. Now you have to make sure you give them the content that they’ve asked for. Don’t be afraid to ask for user feedback from time to time. Thanks to social media, everyone has an opinion these days and they’re not afraid to share it. Many people welcome a platform to express their voice and a short feedback form can do just that. If you stick to 2-3 questions you should be fine.

5.     Create a publishing calendar – If it’s a newsletter service you’re providing, it’s essential to plan, write, design and send your newsletters regularly. An editorial calendar with assigned writers, relevant topics and deadlines will keep your team on schedule. And of course, make sure your branding and editorial voice remain consistent in each edition. This includes word length, writing style and the number of articles you provide to your audience. The more engaging your content, the more your readers will look forward to opening your email.

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Maybe Your Website Is A Classic?

Posted On: April 22, 2014

IS YOUR WEBSITE GETTING LESS TRAFFIC FROM THE SEARCH ENGINES?

Antique cars gain value as they age but unfortunately not websites. Updating your website constantly, improves search ranking results and it should be done so people can find you easily on the web.  Search engines perform updates regularly and they make it a priority to list pages that are new and relevant.

HERE ARE 5 TIPS TO BOOST YOUR WEBSITE RANKING

Your Content Is Stale

Old content is probably the biggest problem with older websites. Many times content hasn’t been changed since the website was first created. An indicative sign of stale content is when the latest news release was published during a past major holiday. Not only does that look unattended and careless to users, but Google sees it and penalizes that behavior.

You don’t have to rebuild your entire website’s content, but you should update all of your primary pages. Modify some of the content and include some of the keywords you have recently identified. Your news section should definitely be updated with current events and news on a regular basis.

The best way to keep a flow of fresh content is to set up a blog. You may not be able to post a new blog every day, but once a week would be valuable. Search engines love to see new blog posts published on a regular basis; users also like to see it because it exhibits that your company is active and current.

Your Design Is Unattractive

It’s important to continuously update and maintain your website’s design and content. Overall website designs have moved to a more uncluttered look over the past few years. Users want a less invasive site bombarding them with suggestions on what to visit.

Broken Links

Links naturally break on a website therefore check them. One of the ways search engines rank websites are by crawling their links. If there are dead links on your website, it can stop search engine spiders from crawling your site and thus, indexing it.

Comparison

You may not have the budget to totally renovate your website and that’s okay. At least you should reexamine your menu navigation to make sure it makes sense.  After that, start to look at the entire design look and feel and improve what you are able to.  Focus on fewer but larger high-quality images and graphics. You may want to update the fonts used on your site to Keep with current trends.  

You Forgot About SEO

You maybe frighten if you haven’t looked at the SEO for your site in a while. If you didn’t structure the original SEO then you absolutely must look at it. Unfortunately the original SEO strategies used when your site was launched may be considered hurtful according to Google. Log in to the Google Webmasters portion of your site and check for any nasty notifications from Google. Things might look scary now but they can be fixed eventually.

Call Webdugout today for a FREE WEBSITE EVALUTION. We will carefully analyze your site and provide you with additional valuable information.

Webdugout (631)761-7600

 

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