Since smartphones with integrated mobile browsers became prevalent in the mid-2000s, users have been viewing sites that were customarily designed to fit on desktop computer screens. The smaller devices could display sites the same way as desktops, though it was awkward to navigate.
Now that mobile devices and tablets with smaller displays have become the most common way for people to view the web, a better viewing format has become essential. In fact, two out of three people are now using a mobile device to access the internet. Therefore, it is more crucial than ever that your business has a site with a compatible viewing format across the board, no matter what size screen.
With a responsive web design you can have one quality site that can be viewed smoothly on all desktop, tablet, and mobile screens. A term coined in 2010, responsive web design is a technique aimed at providing an optimal viewing experience. It makes for easy reading and navigation with minimal resizing, panning, and scrolling. It allows your site to adapt seamlessly to all screens. While desktops may display three columns on screen, a responsive site will allow a mobile device to reduce this to one column, while maintaining proportions for user-friendly viewing.
Chateau La Mer is a great example of a responsive website
Aside from the visual advantages, there are other substantial benefits.
You only need to work with one site, one admin login and one URL. A site with responsive web design simplifies marketing, search engine optimization and content management without having to develop and manage content for multiple sites. It saves time and money and is a cost-effective alternative to mobile applications. More importantly, it will bring your site closer to the top of search results in Google, which is giving responsive web design sites higher rankings as of April 2015.
We want to see your business succeed. It’s quick and easy to upgrade. Using WebDugout’s responsive web design service will allow people to view your site with optimal navigation.