Blog April 2014

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5 Email Marketing Tips for Small Businesses

Posted On: April 28, 2014

5 Email Marketing Tips for Small Businesses

Email marketing is an effective, inexpensive way to reach your customers. Done right, it can become your most valuable tool to keep people informed about your latest products or services.

So how do you go about launching a strategic plan without over-flooding your customers’ inboxes?

Here are 5 helpful tips to get you started.

1.     Make subscribing easy – This usually entails a simple icon on your home page that people can click on. Once users access the form, the information requested should be as minimal as possible to accommodate shrinking attention spans. An email address, username and password should nicely do the trick. And if you’re seeking additional personal information, try to only stick to the basics such as job title and company name.

2.     Inform subscriber what to expect – If you’re offering multiple products/services, try to list each one in detail as succinctly as possible on your signup form. Whether they’re coupons, daily deals or a weekly newsletter, make sure the descriptions are clear so customers can choose the right option for them.  Simply put, people can decide whether or not they want to subscribe.

3.     Scannable is best – No matter what the profession, everyone experiences email overload. Therefore, your marketing email may go unread, or worse, wind up in the trash. To get that message opened, think of a catchy subject line to attract people’s attention. Once they’re “in”, make sure the content is broken up into short paragraphs so the email is scannable and reader-friendly. Less is more, especially when it comes to email.

4.     Send people the content they want – You’ve seen what your readers have signed up for in their contact forms. Now you have to make sure you give them the content that they’ve asked for. Don’t be afraid to ask for user feedback from time to time. Thanks to social media, everyone has an opinion these days and they’re not afraid to share it. Many people welcome a platform to express their voice and a short feedback form can do just that. If you stick to 2-3 questions you should be fine.

5.     Create a publishing calendar – If it’s a newsletter service you’re providing, it’s essential to plan, write, design and send your newsletters regularly. An editorial calendar with assigned writers, relevant topics and deadlines will keep your team on schedule. And of course, make sure your branding and editorial voice remain consistent in each edition. This includes word length, writing style and the number of articles you provide to your audience. The more engaging your content, the more your readers will look forward to opening your email.

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Maybe Your Website Is A Classic?

Posted On: April 22, 2014

IS YOUR WEBSITE GETTING LESS TRAFFIC FROM THE SEARCH ENGINES?

Antique cars gain value as they age but unfortunately not websites. Updating your website constantly, improves search ranking results and it should be done so people can find you easily on the web.  Search engines perform updates regularly and they make it a priority to list pages that are new and relevant.

HERE ARE 5 TIPS TO BOOST YOUR WEBSITE RANKING

Your Content Is Stale

Old content is probably the biggest problem with older websites. Many times content hasn’t been changed since the website was first created. An indicative sign of stale content is when the latest news release was published during a past major holiday. Not only does that look unattended and careless to users, but Google sees it and penalizes that behavior.

You don’t have to rebuild your entire website’s content, but you should update all of your primary pages. Modify some of the content and include some of the keywords you have recently identified. Your news section should definitely be updated with current events and news on a regular basis.

The best way to keep a flow of fresh content is to set up a blog. You may not be able to post a new blog every day, but once a week would be valuable. Search engines love to see new blog posts published on a regular basis; users also like to see it because it exhibits that your company is active and current.

Your Design Is Unattractive

It’s important to continuously update and maintain your website’s design and content. Overall website designs have moved to a more uncluttered look over the past few years. Users want a less invasive site bombarding them with suggestions on what to visit.

Broken Links

Links naturally break on a website therefore check them. One of the ways search engines rank websites are by crawling their links. If there are dead links on your website, it can stop search engine spiders from crawling your site and thus, indexing it.

Comparison

You may not have the budget to totally renovate your website and that’s okay. At least you should reexamine your menu navigation to make sure it makes sense.  After that, start to look at the entire design look and feel and improve what you are able to.  Focus on fewer but larger high-quality images and graphics. You may want to update the fonts used on your site to Keep with current trends.  

You Forgot About SEO

You maybe frighten if you haven’t looked at the SEO for your site in a while. If you didn’t structure the original SEO then you absolutely must look at it. Unfortunately the original SEO strategies used when your site was launched may be considered hurtful according to Google. Log in to the Google Webmasters portion of your site and check for any nasty notifications from Google. Things might look scary now but they can be fixed eventually.

Call Webdugout today for a FREE WEBSITE EVALUTION. We will carefully analyze your site and provide you with additional valuable information.

Webdugout (631)761-7600

 

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