The Fastest Way to Get Started in Internet Marketing
MSEDP’s internet marketing experts specialize in Google AdWords, the internet’s premier pay-per-click advertising service. Your text ad appears on Google (or its partner sites) when searchers look for keywords related to your business. Ads link directly to your website, so potential customers can learn about your business immediately and contact you right away. We’ll set it up; you just wait for the calls!
Sponsored Listings for Quicker Results
Sponsored listings do not require a maturity period like search engine optimization. Rather, it can yield instant results.
The goal of SEO is to push your company to the top results of a search on your company's products. It is done progressively over time, using a variety of techniques to help bring your site to the attention of search engines.
However, with sponsored-listings programs like Google AdWords, your company's text ad can appear right away next to the organic (main window) results of a search on your company's products. You've seen them—on a Google search page, they are the short ads that appear in the narrower right-hand column. They also appear on Google's partner sites.
Interested searchers click on your ad and go directly to your website. You pay the search engine a small fee for each visitor that reaches your site this way.
Ads are prepared using tools provided by Google—no designers or special graphics are required, just a keen understanding of how pay-per-click services work. Your WebDugout Internet Marketing Manager is trained to help you.
You determine the search terms that make your ad pop up. You also help determine where your ad will appear on the page (the first ad, second ad etc.) by how much you are willing to pay per click. With the right combination of specifications, hundreds or even thousands of potential customers could see your ad whenever they search on your company's products.
A WebDugout Internet Marketing Manager will assist you in setting up an AdWords campaign. The pay-per-click budget, keywords and strategy will all be discussed in the initial consultation.
Pay-Per-Click Keys to Success
The AdWords concept is very simple: Customers search for your products, and your ad shows up on their screens. What could be easier, right? Actually, making sure your ad appears on a relevant keyword search takes some planning. Tracking your results takes some organization. Here are some tips for a successful sponsored listings campaign:
Organize Your Internet Marketing Campaigns and Ad Groups by Theme
You may have multiple businesses or your business may have multiple distinct divisions—for example, a law firm may run a broad ad campaign to attract those searching for legal services but may prefer a separate campaign for its "contract litigation" division and one for its "criminal defense" division. Your AdWords campaigns can reflect different profit centers or products.
Within each campaign, you create separate ad groups for each of your products or services. A furniture store might run a campaign just for mattress sales and have an ad group that focuses on pillow-top mattresses and another for luxury foam mattresses. Each ad group can then have a related set of keywords that will trigger the appearance of the ad. The more targeted your ads are, the more likely searchers will click on it.
Choose Your Keywords Carefully
Your ad appears when keywords you select are searched. Make sure you use specific keywords that directly relate to the theme of your ad group and website landing page. If you sell boats and have an ad group for "sailboats," make sure your ad relates to sailboats and not motor boats and links to your sailboats page.
Keywords that are too broad can lower your performance by generating many ad impressions but few clicks. One-word keywords are likely to be too generic, so try using two- or three-word phrases. If you sell children's crafts, don't make your ad come up for "painting" when you really mean "washable fingerpaints." "Painting" could refer to anything from a new semi-gloss for your kitchen to the Mona Lisa. Having your fingerpaints ad come up when a searcher is researching Leonardo Da Vinci is a waste of your advertising budget.
Include Keywords in Your Ad Text
Try to use the exact keywords you've chosen in your ad text (especially the title) to get the attention of the searcher. If your ad contains the exact keywords a searcher used, the keyword will appear in boldface in your ad text.
Use the Right Destination URL
Make sure that the destination URL (landing page) you use for each ad is the most relevant page within your website—ideally, a page dedicated to the specific product or service that's highlighted in your ad.
Track Your Success
Pay-per-click systems like AdWords have revolutionized the way advertising is executed because it provides near-real-time data on how often your ad appears and how many visitors clicked over to your site.
That means, in a relatively short period of time, you can assess the power of each ad and its ability to draw in customers. This is impossible in traditional advertising media.
Google's campaign statistics page and other tools like conversion tracking give you the power of market analysis at your fingertips. In today's challenging business environment, you have to be sure your advertisement investment is paying off. An AdWords pay-per-click campaign set up by the qualified experts at WebDugout will ensure your money is used wisely.
For assistance with Sponsored Listings, as well as other internet marketing, internet advertising and SEO services, call WebDugout's Long Island headquarters in Deer Park, New York at 631-761-7600.
Call the Adwords Internet Marketing Experts at WebDugout
MSEDP’s internet marketing experts specialize in Google AdWords, the internet’s premier pay-per-click advertising service. Your text ad appears on Google (or its partner sites) when searchers look for keywords related to your business. Ads link directly to your website, so potential customers can learn about your business immediately and contact you right away. We’ll set it up; you just wait for the calls! 
Track Your Success 