The WebDugout Marketing Staff specializes in AdWords/PPC (Pay-per-click) internet advertising campaigns for major search engines like Google, Yahoo and MSN. Search engines are considered to be the play-makers in internet advertising and internet marketing. Every business formulates a long-term and a short-term strategy for the growth of its business. A balanced approach to internet marketing comprises a Long Term Strategy (SEO or Search  Engine Optimization) and a Short Term Strategy (SEM or Search Engine Marketing).

In each campaign, create separate ad groups for each of your products, brands, or types of services you offer. Each ad group can then have a highly related set of keywords and ads that match the specific theme. By doing this, your ads can highlight exactly what a customer is searching for.

Use specific keywords that directly relate to the theme of your ad group and landing page. Keywords that are too broad can lower your performance by generating many ad impressions but few clicks. One-word keywords are likely to be too generic, so try using two- or three-word phrases. Use the Keyword Tool to generate keyword ideas.

Include your keywords in your ad text (especially the title) to show users that your ad relates to their search. If your ad shows when a user searches on a keyword in your ad group, the keyword will appear in bold in your ad text.

Make sure that the destination URL (landing page) you use for each ad is the most relevant page within your website -- ideally, a page dedicated to the specific product or service that's highlighted in your ad.

Search engine marketing does not have a maturity period like SEO but rather yields instant results. The complete marketing mechanism is dependent upon a customer’s interaction with the advertisement on search engines. The business owners pay the Search Engines based on the number of visitors that they get to their site. When initiating this option, a WebDugout Marketing Manager will assist you when beginning an “Ad Word” campaign.  The budget, keywords, and strategy will all be discussed in the initial consultation.

To make informed decisions about  optimizing your internet marketing campaigns, review your campaign statistics. To measure your success, use conversion tracking to see which ads and keywords bring the most to your business.

AdWords/PPC has revolutionized the way advertising is executed – with all the real time customer and AD data available to you. It is characterized by the targeted distribution of your Ads and the accurate data related to the number of eye balls your AD is getting. This is incomprehensible in a traditional advertising and marketing scenario.

As you can measure every aspect of customer behavior while they are clicking your AD or when they have landed on your sales page, it is easier to perform a market analysis and take the next best fact based decision. Today's market conditions are extremely challenging where every minute demands complete alertness and a proactive management – This is only possible when you have up-to-the-last-minute data about your internet marketing expense and the incoming revenue. A standard AdWord campaign will ensure that all your money is being used wisely.




For assistance with Sponsored Listings, as well as other internet marketing, internet advertising and SEO services, call WebDugout's Long Island headquarters in Deer Park, New York at 631-761-7600.